FINDING LISTINGS & BUILDING A STRONG LISTING INVENTORY

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Lorna Hines Two-Day Course
FINDING LISTINGS & BUILDING A STRONG LISTING INVENTORY

A Live Online Training Event - Zoom with Lorna!

COURSE HIGHLIGHTS

Finding Listings & Building a Strong Listing Inventory is customized for the specific conditions of today's market. This is the most comprehensive & focused course on finding listings and creating a strong listing inventory. Creating a strong listing inventory will give you better clients, higher income, & more quality time. When you immerse yourself in the process of finding listings quickly, and building a strong listing inventory, the results will be unlimited Real Estate success! 

TWO-DAY COURSE DESCRIPTION

You will discover where to go, and what to say when you get there. 

You will discover: 

• Quick & Simple ways to find a listing
• How to create an emotional connection with the seller
• How to receive the total commitment from the seller
• How to increase your confidence
• What you need to tell the seller to help them
• How to understand your value
• Your ability to negotiate from a position of strength
• How to be prepared for any question from the seller

Simple Ways to Create a Listing & a Strong Listing Inventory 

• The Mini Listing Packet
• Making the appointment
• Agent dialogues that create listings
• Seller appointment dialogues
• Sphere dialogues
• Easy listing techniques
• How to effectively counter "I'm not ready..."
• Easy systems & dialogues for listing FSBOs & Expireds
• Transition dialogues that will take you from a one party listing to a full listing

Keys to Consistent Listing Success

• Learn to overcome blow-away dialogue 
• Learn to overcome every objective
• Create credibility quickly and consistently
• Easy closes for listing success

You will learn dialogues for:

• Meeting a stranger and converting them into a client in the first few minutes 
• Building trust and credibility at the first meeting

You will be able to:

• Take positive steps for building a strong listing inventory 
• Position yourself for high volume listing 
• Make the appointment at the first meeting 

You will know how to approach and understand how to work with any seller, including:

• The FSBO (For Sale by Owner)
• The Expired
• The Absentee Owner

You will… 

• learn the five most important steps and a simple system for working with FSBOs
• learn dialogues for overcoming the FSBO objection for not paying a commission
• learn three important keys and the basic dialogues for listing an expired
• be able to discuss the benefits of listing with you and overcome the hesitation of the expired seller
• create a marketing plan and have closing techniques for working with Absentee owners
• be able to create long-term relationships with builders and have a plan for listing and marketing new construction
• receive a target marketing plan for advertising and casting a wider net
• discover that the secret to listing is in the ability to understand each client's goals and communicate with them through the process
• be able to identify a seller’s motivation, understand their goals and communicate to them your value in helping them achieve their success. They will understand this and they will trust you with the listing.

TWO-DAY COURSE DATES & TIMES

Thursday & Friday
October 1 & 2, 2026
10 AM to 2 PM PDT  (BOTH DAYS)
Time will be allotted for a mid-morning and lunch break.

TWO-DAY COURSE - OFFERED ONLINE

•  Technology: Webcams are required and must remain on throughout the course. Screen sharing is not permitted.
• Engagement: This is a dynamic, interactive course. Active participation is highly encouraged to maximize the networking opportunities available.
• Support: Join Lorna for live Q&A session immediately following each day's conclusion.

IT'S EASY TO ENROLL TODAY!

1. Pay your two-day course tuition. We must receive your course tuition in order to secure your spot and materials for this course.
2. Submit your registration form so we may email you course details, Zoom links, and materials.
3. Receive email confirmation within 24 hours. 

 
TWO DAY COURSE TUITION:

• Cost: $495 per participant (no discounts, no split rates, no partner/group rates).

IMPORTANT NOTES:

• Delivery: You will receive the Zoom links and course materials via email the day before the course begins.
• Format: All materials are provided in a digital PDF format.