Exclusively Presented to Christie’s International Real Estate Sereno
THE ADVANCED SALES TRAINING & CLOSING COURSE
Creating Clients, Building Credibility & Closing Deals that Drive Production
Lorna Hines Two-Day Customized Course
A Dynamic Online Training Event - Zoom Live with Lorna!
Thursday & Friday - September 10 & 11, 2026
10 am to 2 pm (both days)
Sereno Customized Course Description:
Stop Chasing Leads & Start Making Appointments
- Quit the cycle of chasing leads and learn the specific dialogues needed to start making firm appointments at the very first meeting. This shift allows you to achieve top production in the simplest way possible while increasing your overall business volume. You will learn how to effectively and immediately build a strong listing inventory.
Master Powerful Dialogues for Quick Conversion
- Discover the skill of meeting a stranger and creating a client within minutes. You will learn how to successfully convert inquiry calls, inquiry emails, and referrals into active clients rather than just providing information.
Maximize Open House Revenue
- Master open house strategies and dialogues that can make a single open house worth tens of thousands of dollars. You will learn how to effectively use signage to create a successful open house event. You will discover how to sign for open houses in a way that will increase your business. You will master strong and effective dialogues to transition from hosting an open house to making appointments and taking listings directly at the event.
Communicate Your True Value
- Understand the critical difference between selling commission and selling value. By adding "Value" to your professional vocabulary, you learn to stop giving away your money and start focusing on securing your client's money. You will learn the distinct difference between selling at a listing presentation and selling to a buyer.
Overcome Difficult Objections
- Master powerful buyer dialogues to handle common "blow away" lines like "I already have an agent," "I'm just looking," or "I'll call you when I'm ready". You will also learn to navigate complex situations where clients still need to sell a house or feel a property isn't in their price range.
Maintain Control and Balance
- Learn to maintain total control over yourself and your client during the sales process. By putting accountability where it belongs, you can successfully address the daily issues of an agent's life with more fun and significantly less stress.
Increase Your Production & Boost Your Income
- Generate More Appointments: Learn to stop chasing leads and consistently book appointments in the first five minutes.
- Write More Contracts: Directly translate client interactions into signed purchase agreements and listing contracts.
- Take More Listings: Master the specific closing dialogues required to secure more exclusive seller agreements.
- Achieve Higher Production: Internalize the core strategies that immediately elevate your success level and annual volume.
Closing Skills Mastery
- Close Sooner & More Often: Accelerate the sales cycle and dramatically increase your conversion rate
- Close Easier, Not Harder: Utilize low-pressure techniques to guide clients smoothly to a decision without resistance.
- Master Powerful Dialogues: Gain scripts for every scenario: listings, negotiations, showings, open houses, and cold calls.
- Convert "Just Lookers": Learn the techniques to move people from passive interest ("We’re just looking") to active commitment ("Let's just do it!").
Read Testimonials Here!