THE LISTING PRESENTATION

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Lorna Hines Two-Day Course
THE LISTING PRESENTATION

Walk Away with the Listing!

COURSE DESCRIPTION:

• Differentiate Yourself to Win More Listings: You'll learn to separate yourself from the crowd and eliminate the competition by mastering the presentation style and unique dialogues of a great listing agent.

• Close on the First Visit: You'll acquire the key concepts, phrases, and powerful closes that enable you to take the listing on your very first visit, boosting your efficiency and conversion rate.

• Establish High Credibility and Trust Instantly: You will learn specific powerful and effective dialogues for communicating your value that immediately build strong credibility with the seller, ensuring they view you as the trusted expert necessary to handle their largest asset.

• Master Overcoming Objections and Difficult Situations: You will gain the answers and dialogues to overcome the most common and challenging seller objections (e.g., "I'm not selling if I don't get my price," "I want to interview other agents"), giving you confidence and control.

• Gain Immediate Access to Proven Listing Tools: You will receive a complete set of presentations—including a Listing Presentation, a Complete Marketing Presentation, and a Marketing Review for Price Reduction—that you can immediately implement in your business, saving you time and effort.

• Build Deep, Trusting Client Relationships: You'll learn strategies to build empathetic and powerful emotional connections with clients, leading to stronger credibility and total commitment from the seller.

• Increase Your Confidence as a Presenter: You will become a stronger presenter, mastering the material and knowing exactly how to handle objections, which dramatically increases your confidence and professional demeanor in front of clients.

• Master the Art of Pricing and Negotiation: You will know how to get the seller's price before you even go to the presentation and learn specific pricing and marketing techniques that will overcome fear and hesitation about market value, making negotiations smoother and more successful.

• Elevate Your Marketing and Exposure Strategy: You will receive a complete marketing presentation for intensive exposure, ensuring your listings stand out and you can confidently justify your methods.

• Learn the Habits of Top Performers: You will know and understand the presentation style, habits, and skills of the Great Listing Agent, providing a clear roadmap and best practices to emulate for achieving top-producer status and beyond.

You Will Hear & Receive

• A Listing Presentation
• A Complete Marketing Presentation for Intensive Exposure
• A Marketing Review Presentation for Reducing an Overpriced Listing
• A Complete CMA Presentation for Pricing & Reducing
• Powerful & Effective Dialogues for Communicating Your Value
• Dialogues for Overcoming the Many Objections at the Selling (Listing) Presentation
• Closes that will Help You Take the Listing on YOUR FIRST VISIT

You Will Learn To

• Become a Stronger Presenter
• Separate Yourself Out from the Competition
• Master Dialogues for Addressing Client Concerns
• Build Strong Credibility  with the Seller
• Communicate Your Value to the Seller
• Implement Key Concepts and Phrases that will Take the Listing on the First Visit
• Receive Total Commitment from the Seller

You Will Know & Understand

• Quick Ways that You Can Be Eliminated at the Presentation
• The Dialogues that will Eliminate Each of the  Most Common Competitors at the Presentation
• How to Keep from Being Eliminated AND Eliminate Everyone Else at the Presentation
• How to Get the Seller's Price Before You Go
• The Presentation Style of the Great Listing Agent
• The Habits & Skills of the Great Listing Agent

You Will Have the Answers To & Know How to Overcome

• I'm not selling if I don't get my price.
• Everyone else will do it for less.
• We don't have to move.
• I want someone who is familiar with this area.
• The farmer in this area sells most of the houses.
• Your company doesn't sell in my price range.
• I want to interview other agents.
• I want a top producer.
• You are a top producer...are you too busy?
• How long have you been in the business?
• How many houses have you sold?

TWO-DAY COURSE DATES & TIMES

Thursday & Friday
June 11 & 12, 2026
10 AM to 2 PM PDT  (BOTH DAYS)
Time will be allotted for a mid-morning and lunch break.

TWO-DAY COURSE - OFFERED ONLINE

•  Technology: Webcams are required and must remain on throughout the course. Screen sharing is not permitted.
• Engagement: This is a dynamic, interactive course. Active participation is highly encouraged to maximize the networking opportunities available.
• Support: Join Lorna for live Q&A session immediately following each day's conclusion.

IT'S EASY TO ENROLL TODAY!

1. Pay your two-day course tuition. We must receive your course tuition in order to secure your spot and materials for this course.
2. Submit your registration form so we may email you course details, Zoom links, and materials.
3. Receive email confirmation within 24 hours. 

 
TWO DAY COURSE TUITION:

• Cost: $495 per participant (no discounts, no split rates, no partner/group rates).

IMPORTANT NOTES:

• Delivery: You will receive the Zoom links and course materials via email the day before the course begins.
• Format: All materials are provided in a digital PDF format.