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Lorna Hines Two-Day Course
THE LISTING PRESENTATION

CUSTOMIZED FOR TODAY'S  MARKET

THURSDAY & FRIDAY 

NOVEMBER 6 & 7, 2025

10 AM TO 2 PM (BOTH DAYS)

COURSE DESCRIPTION:

• Differentiate Yourself to Win More Listings: You'll learn to separate yourself from the crowd and eliminate the competition by mastering the presentation style and unique dialogues of a great listing agent.

• Close on the First Visit: You'll acquire the key concepts, phrases, and powerful closes that enable you to take the listing on your very first visit, boosting your efficiency and conversion rate.

• Establish High Credibility and Trust Instantly: You will learn specific powerful and effective dialogues for communicating your value that immediately build strong credibility with the seller, ensuring they view you as the trusted expert necessary to handle their largest asset.

• Master Overcoming Objections and Difficult Situations: You will gain the answers and dialogues to overcome the most common and challenging seller objections (e.g., "I'm not selling if I don't get my price," "I want to interview other agents"), giving you confidence and control.

• Gain Immediate Access to Proven Listing Tools: You will receive a complete set of presentations—including a Listing Presentation, a Complete Marketing Presentation, and a Marketing Review for Price Reduction—that you can immediately implement in your business, saving you time and effort.

• Build Deep, Trusting Client Relationships: You'll learn strategies to build empathetic and powerful emotional connections with clients, leading to stronger credibility and total commitment from the seller.

• Increase Your Confidence as a Presenter: You will become a stronger presenter, mastering the material and knowing exactly how to handle objections, which dramatically increases your confidence and professional demeanor in front of clients.

• Master the Art of Pricing and Negotiation: You will know how to get the seller's price before you even go to the presentation and learn specific pricing and marketing techniques that will overcome fear and hesitation about market value, making negotiations smoother and more successful.

• Elevate Your Marketing and Exposure Strategy: You will receive a complete marketing presentation for intensive exposure, ensuring your listings stand out and you can confidently justify your methods.

• Learn the Habits of Top Performers: You will know and understand the presentation style, habits, and skills of the Great Listing Agent, providing a clear roadmap and best practices to emulate for achieving top-producer status and beyond.

You Will Hear & Receive

• A Listing Presentation
• A Complete Marketing Presentation for Intensive Exposure
• A Marketing Review Presentation for Reducing an Overpriced Listing
• A Complete CMA Presentation for Pricing & Reducing
• Powerful & Effective Dialogues for Communicating Your Value
• Dialogues for Overcoming the Many Objections at the Selling (Listing) Presentation
• Closes that will Help You Take the Listing on YOUR FIRST VISIT

You Will Learn To

• Become a Stronger Presenter
• Separate Yourself Out from the Competition
• Master Dialogues for Addressing Client Concerns
• Build Strong Credibility  with the Seller
• Communicate Your Value to the Seller
• Implement Key Concepts and Phrases that will Take the Listing on the First Visit
• Receive Total Commitment from the Seller

You Will Know & Understand

• Quick Ways that You Can Be Eliminated at the Presentation
• The Dialogues that will Eliminate Each of the  Most Common Competitors at the Presentation
• How to Keep from Being Eliminated AND Eliminate Everyone Else at the Presentation
• How to Get the Seller's Price Before You Go
• The Presentation Style of the Great Listing Agent
• The Habits & Skills of the Great Listing Agent

You Will Have the Answers To & Know How to Overcome

• I'm not selling if I don't get my price.
• Everyone else will do it for less.
• We don't have to move.
• I want someone who is familiar with this area.
• The farmer in this area sells most of the houses.
• Your company doesn't sell in my price range.
• I want to interview other agents.
• I want a top producer.
• You are a top producer...are you too busy?
• How long have you been in the business?
• How many houses have you sold?

TWO-DAY COURSE DATES & TIMES

Thursday & Friday
November 6 & 7, 2025
10 AM to 2 PM PACIFIC TIME (BOTH DAYS)
Time will be allotted for a mid-morning and lunch break.

TWO-DAY COURSE - OFFERED ONLINE

• Zoom with Lorna!
• A webcam is required for this course.
• Screen sharing is not permitted.
• Please keep your camera on during this course.
• The nature of this course is dynamic and interactive. 
• Your active participation is encouraged and welcomed.
• This is a great networking opportunity.
• Lorna will remain online after both days of the course for additional Q&A.

IT'S EASY TO ENROLL TODAY!

1. Complete the course registration form below.
2. Pay your course tuition below.
3. We will confirm your enrollment by email.

PLEASE NOTE:

We will email you the Zoom course links and a PDF of the course materials the day before the course begins. All course materials will be emailed to you electronically.

TWO-DAY COURSE TUITION

• The two-day course tuition is $495 per participant.
• The value of the course is the same for each participant. 
• There are no discounts, split rates, group rates, partner rates.
• Advanced, paid, confirmed registration is required to reserve your space and confirm your enrollment. 
• All payments are processed by PayPal. A PayPal account is NOT required. If you do not have a PayPal account simply click on the link "Pay with Credit Card".
• PayPal will email you a receipt. Please retain the receipt for your records.